Please "sign in" for resources related to insurance, benefits, payroll, committees and more. The SWWC Brand: A brand is not a logo, tagline, colors or website. A brand is a perception - people’s perceptions, experiences, and what they think, feel and respond to when they interact with SWWC. A strong brand:
is the most valuable intangible asset any organization owns
communicates clearly what the organization stands for
is credible
connects emotionally with its audiences
motivates target audiences to take action
creates loyalty, and
builds strong bonds with their audiences by being consistent.
Our mission, vision and core values guide the elements of our brand.
Mission: We support and enhance the work of our members by providing programs and services to meet their needs.
Vision: By striving to be innovative, collaborative and responsive, we will be the premiere service agency for our members.
